브랜드 - 디자인경영 매뉴얼
2009. 7. 15. 08:27
브랜드 - 디자인경영 매뉴얼.pdf출처 : 특허청
▣ 제1편 브랜드 경영····················································· 3
제1장 브랜드의 개요······················································· 5
1.1 브랜드의 개요.......................................11
1.2 브랜드의 역할.......................................11
제2장 중소기업의 브랜드경영········································· 13
2.1 브랜드경영의 정의..................................15
2.2 브랜드경영의 필요성(문제점)....................20
2.3 브랜드경영의 성공 및 실폐 사례.................32
제3장 상표제도의 이해··················································· 41
3.1 상표제도의 개요....................................44
3.2 상표등록출원.........................................69
3.3 상표심사 및 출원인의 대응.......................87
제4장 상표분쟁 및 대응전략········································ 105
4.1 국내외 분쟁사례...................................107
4.2 분쟁관련 대응전략................................124
제5장 브랜드관리 전략················································· 133
5.1 브랜드 전략.........................................135
5.2 브랜드네이밍의 전략적 고려요소.............136
5.3 브랜드네이밍 기본 체크사항 10가지.........138
제6장 나머지 정리 ······················································· 141
6.1 진정상품의 병행수입............................143
6.2 상표의 국제적 보호를 위한 해외출원방안..143
6.3 상표에 관한 질문 20가지.........................190
▣ 제2편 디자인 경영····················································· 1
제1장 디자인경영 이란······················································ 5
제2장 중소기업 유형별 디자인 경영전략과 대․중소기업간 협력
성공사례································································· 49
제3장 디자인의 권리화··················································· 75
제4장 디자인의 보호····················································· 125
제1장 브랜드의 개요······················································· 5
1.1 브랜드의 개요.......................................11
1.2 브랜드의 역할.......................................11
제2장 중소기업의 브랜드경영········································· 13
2.1 브랜드경영의 정의..................................15
2.2 브랜드경영의 필요성(문제점)....................20
2.3 브랜드경영의 성공 및 실폐 사례.................32
제3장 상표제도의 이해··················································· 41
3.1 상표제도의 개요....................................44
3.2 상표등록출원.........................................69
3.3 상표심사 및 출원인의 대응.......................87
제4장 상표분쟁 및 대응전략········································ 105
4.1 국내외 분쟁사례...................................107
4.2 분쟁관련 대응전략................................124
제5장 브랜드관리 전략················································· 133
5.1 브랜드 전략.........................................135
5.2 브랜드네이밍의 전략적 고려요소.............136
5.3 브랜드네이밍 기본 체크사항 10가지.........138
제6장 나머지 정리 ······················································· 141
6.1 진정상품의 병행수입............................143
6.2 상표의 국제적 보호를 위한 해외출원방안..143
6.3 상표에 관한 질문 20가지.........................190
▣ 제2편 디자인 경영····················································· 1
제1장 디자인경영 이란······················································ 5
제2장 중소기업 유형별 디자인 경영전략과 대․중소기업간 협력
성공사례································································· 49
제3장 디자인의 권리화··················································· 75
제4장 디자인의 보호····················································· 125
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